The IAB’s new ACIF standard brings much-needed structure to creative asset tracking in programmatic advertising. It’s a meaningful step —…

Today’s media teams aren’t just asked to drive results; they’re asked to defend them. In a market where ad budgets…

You can have the best ad in the world - high-performing creative, long time in view, shown to an engaged…

OpenSincera is a bold step toward greater transparency in MarTech. This free API gives open access to inventory data across…

You’ve heard the standard: 50% of an ad’s pixels, in view, for at least one continuous second. That’s the industry…

Let’s start with what everyone agrees on: ad quality matters. It matters for advertisers trying to get results. It matters…

In digital advertising, everyone gets paid when an ad is served. Doesn’t matter who saw it. Doesn’t matter if anyone…

Too often, marketing strategies are built on outdated insights, six-month-old personas, and assumptions dressed up as decisions. The result? Wasted…

Transparency isn’t a “nice-to-have” anymore — it’s a necessity. We’ve all seen how even the biggest brands can land in…

For years, digital advertising has been looking backward—analyzing historical data to predict what’s next. But in a world where consumer…